Box office mojo ready player one9/10/2023 ![]() Males were always on board at 63% per ComScore/Screen Engine’s PostTrak. It’s a movie to be discovered, and marketing’s task was to get people in the door. ![]() WB marketing remained determined throughout about out-stripping their tracking numbers. To convert that portion of the audience who is turned off by VR, WB sold Ready Player One on the Spielbergian beating heart about adolescents who beat the odds. Those females who did show up per PostTrak enjoyed Ready Player One with an overall 81% positive score to guys’ 83%. is hoping that word of mouth spills over. Females at 37%, especially older ones over 25 at 17%, were hard to pull in this weekend, but Warner Bros. 1 for the last month), its fans were concentrated among young, intellectual males and fanboys whereas Hunger Games played to women young and quite old. While Ready Player One was a big New York Times bestseller (and still is it’s been No. “People have fun with the pop culture references, but at the core of Ready Player One is a deeply humanistic Spielberg movie where the underdogs win.” “There’s a hurdle with video game movies, and Steven Spielberg managed to overcome it by making a deeply nostalgic movie,” said Rich. One of the observations here was that Ready Player One didn’t have any solid comps (despite other plug-in like movies coming before it like The Matrix, Avatar and Tron Legacy - all of them significantly different). Box office media was quick to pounce that it wasn’t a strong opening, while the studio yelled back, “Just wait!” In the end, Super 8 turned a 3.6 multiple for a final $127M. It’s one of the reasons why distributors open Spielberg movies on a Wednesday or a Thursday so that they build word of mouth. Abrams directed Super 8 (another ode to ’80s Spielberg) to $35.4M in 2011. I remember when Paramount opened the Spielberg-produced, J.J. As the creator of the 1980s blockbuster with Jaws, Close Encounters, Raiders of the Lost Ark and E.T., a time when movies remained booked in theaters for a year or more, we’ve been arguably programmed as audiences to take our time when it comes to making our way to a Spielberg picture. But this opening for Ready Player One is actually higher than the $20M-$30M+ average the director pulls in for his more original fare like A.I. and Minority Report. Yes, the Jurassic Parks and the Indiana Jones have seen their opening weekends swell to huge numbers over the years. What’s interesting when you look at Spielberg’s opening figures for his directed-popcorn fare (not the awards-geared titles) is that they open at a certain level and then leg out significantly. Spielberg’s Minority Report opened to $35.6M, less than Ready Player One, and made a 3.7x multiple of $132M. With the studio facilitating, the team brought it to Spielberg. De Line and Farah then developed the project for five years before landing on a draft of the adaptation that was the result of Cline and Zak Penn’s screenwriting and worthy of a big filmmaker. Farah partnered up with Donald DeLine to produce, and WB bought the movie rights from Cline for six figures for Farah and De Line to produce and Cline to adapt. Updated and corrected: Over a year before the book was published Cline entrusted producer Dan Farah with his film rights, and Farah brought the project into Warner Bros. Here’s the Easter weekend’s top movies per studio-reported Sunday figures: Zendaya & Timothee Chalamet Bring The Star Power To Warner Bros' Lineup Presentation - CineEurope
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